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Abstract

" This study looks at panic buying through a content analysis of both US and Australian media. Panic buying is a consumer misbehavior that causes individuals to irrationally buy large or unusual amounts of certain goods to try and regain some control during a perceived disaster. The COVID-19 pandemic was resulted in large amounts of panic buying throughout different sectors and countries. This study aims to look at the differences between panic buying in Australia and the United States as well as finding themes throughout the literature that could affect the consumer. This study uses NVivo 12 to analyze different news sources from the two countries to find reoccurring themes that have direct effects on the consumer. While there are similarities between the two countries in there supply chain and supermarket issues, Australia’s panic buying episodes were shorter and more intense than those in the United States. "

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