This thesis examines the relationship between college basketball performance and applicant numbers at Big Ten Universities from 2004 to 2022. Using panel data from university Common Data Sets and Big Ten Basketball statistic archives, regression analysis is used to investigate how various factors such as conference wins, overall team performance, and game attendance influence applicant numbers, separated by male, female, and total. The findings indicate that conference wins statistically impact male applicant numbers, suggesting that successful performances within the conference attract more male applicants at a rate of 1019.69 additional male applications for every in-conference win. Surprisingly, women's basketball data reveals unexpected trends, where each point scored against a basketball team decreased applicants by 22.11, and for every 100 individuals who attended an away game decreased the female application numbers by 13.52. These results show the complex relationship between college basketball success and applicant behavior. This research contributes to understanding the dynamics shaping college admissions, particularly in response to athletic achievements. By analyzing these relationships, the study opens an opportunity for future research on the broader impacts of sports performance on university recruitment strategies.